Google Analytics For Real Estate Agents
Gain customer insight with Google Analytics
Data will talk to you if you’re willing to listen
Google Analytics for real estate agents is an invaluable tool. With today’s technologies, we can process data like never before. According to Forbes, Google processes 3.5 billion searches per day. All these data are being harvested to gain new insight into the way people behave. From learning people’s behaviors, companies can better position themselves in creating better products and effective marketing campaigns. A tool which you can use to log
Luckily these technologies are increasingly becoming more accessible.
One of the technologies that we can use is Google Analytics (GA). GA is a free tool and helps you gather data on your website traffic. If you haven’t added this powerful tool, you can simply follow the official documentation on how to integrate it with your webpage.
Some of the metrics that GA provides include traffic sources, audience, and the technologies that your viewers use to access your webpage.
Life is learning how to deal with traffic
Know your customers
The GA platform also provides a comprehensive view of the behavior of your audience. You can get information on the number of users from a given time frame. How many pages they have viewed on your site and how long were they in your site. It can also differentiate returning visitors to new visitors. Knowing these numbers gives you important feedback on how your site is being perceived.
Have the number of users increased since you have implemented your Search Engine Optimization (SEO) campaign a few months back? If yes, then great your SEO is working. If not, then you know that something needs to be changed.
Is the average session a user spends on your site decreasing compared to a few months ago? Then you dive deeper into why you think that is. Does your page need better wordings? Is there too much text? Maybe you need eye-catching images to keep them engaged.
Data beats opinions
We have just talked about a very small portion of the metrics which GA provides. With hard data, you can make better decisions for your real estate business’ online presence. They have many more metrics that you can use to see how well your online presence is being received. With this data, you can tweak your site and how you can funnel more traffic towards it.
Google Analytics for real estate agents is one of the many tools that can help you get more leads. However to create an online marketing campaign can be very intimidating. Fortunately, LeadHornet provides a specialized service focused on real estate. Contact us on how we can help you get higher intent leads.